5 Facts you Didn’t Know About Creativity

The word “creative” is used so often in our daily life that we have started to lose its sense while speaking about creativity. It has just the same effect as in that moment when you are repeating one word over and over and after a while this word loses its meaning and only letters remain. Do you have the same feeling about creativity? I do.

Let’s finally make it all clear. What do we actually know about creativity?


It is recognized as being an important “21st century skill”, along with critical thinking, communication and collaboration (Council of Europe, 2014). We frequently see the word “creative” in job advertisements and role descriptions.


This word is everywhere: but what exactly does it mean to be creative?


Fact number 1 – We are all creative!


Yes, it seems incredible, but it is true! There is a “Four C” model from Kaufman and Beghetto (2009) where they divided creativity into different types. 

creativity Global Institute for Lifelong Empowerment GiLE article

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One of them – the so-called Little “C” model, which is defined as the novel and personally meaningful interpretation of experiences, actions, and events. It can be measured by an average person in leading an everyday life perspective.


So just think it over: which actions have you done today in a different way? It might be that aspects of your routine that you approached from a fresh perspective!


Fact number 2 – Creativity has different domains

Being creative is not only about inventing something new. Creativity is a very complex system, which has specific domains: fluency (the ability to produce large number of ideas), flexibility (the capacity to give variety of methods), elaboration (considering many aspects on details) and originality (thinking further than average) (Guilford, 1950). This is why being creative is not only about how you do things, but also about how you think, how flexible you are, how self-disciplined you are, how well your problem-solving skills are developed, and how good you are at planning. Making it simple, your analyzing, structuring, reorganization and designing abilities all play a part in the process of building your creative thinking.

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Ekaterina Beglova

Article Writer & Content Contributor

Meet the Team - Ekaterina Beglova Article writer at Global Institute for Lifelong Empowerment GiLE

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The opinions expressed in this article/publication are those of the authors. They do not necessarily reflect the opinions or views of GiLE or its members.

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