5 facts you didn’t know about creativity

The word “creative” is used so often in our daily life that we have started to lose its sense while speaking about creativity. It has just the same effect as in that moment when you are repeating one word over and over and after a while this word loses its meaning and only letters remain. Do you have the same feeling about creativity? I do.

Let’s finally make it all clear. What do we actually know about creativity?


It is recognized as being an important “21st century skill”, along with critical thinking, communication and collaboration (Council of Europe, 2014). We frequently see the word “creative” in job advertisements and role descriptions.


This word is everywhere: but what exactly does it mean to be creative?


Fact number 1 – We are all creative!


Yes, it seems incredible, but it is true! There is a “Four C” model from Kaufman and Beghetto (2009) where they divided creativity into different types. 

creativity Global Institute for Lifelong Empowerment GiLE article

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One of them – the so-called Little “C” model, which is defined as the novel and personally meaningful interpretation of experiences, actions, and events. It can be measured by an average person in leading an everyday life perspective.

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Ekaterina Beglova

Article Writer & Content Contributor

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The opinions expressed in this article/publication are those of the authors. They do not necessarily reflect the opinions or views of GiLE or its members.

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