5 Facts you Didn’t Know About Creativity
The word “creative” is used so often in our daily life that we have started to lose its sense while speaking about creativity. It has just the same effect as in that moment when you are repeating one word over and over and after a while this word loses its meaning and only letters remain. Do you have the same feeling about creativity? I do.
Let’s finally make it all clear. What do we actually know about creativity?
It is recognized as being an important “21st century skill”, along with critical thinking, communication and collaboration (Council of Europe, 2014). We frequently see the word “creative” in job advertisements and role descriptions.
This word is everywhere: but what exactly does it mean to be creative?
Fact number 1 – We are all creative!
Yes, it seems incredible, but it is true! There is a “Four C” model from Kaufman and Beghetto (2009) where they divided creativity into different types.

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One of them – the so-called Little “C” model, which is defined as the novel and personally meaningful interpretation of experiences, actions, and events. It can be measured by an average person in leading an everyday life perspective.
So just think it over: which actions have you done today in a different way? It might be that aspects of your routine that you approached from a fresh perspective!
Fact number 2 – Creativity has different domains
Being creative is not only about inventing something new. Creativity is a very complex system, which has specific domains: fluency (the ability to produce large number of ideas), flexibility (the capacity to give variety of methods), elaboration (considering many aspects on details) and originality (thinking further than average) (Guilford, 1950). This is why being creative is not only about how you do things, but also about how you think, how flexible you are, how self-disciplined you are, how well your problem-solving skills are developed, and how good you are at planning. Making it simple, your analyzing, structuring, reorganization and designing abilities all play a part in the process of building your creative thinking.
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Inspired by: Council of Europe (2014). Education for Change. Change for Education. Teacher Manifesto for the 21st century. Strasbourg: Council of Europe. Guilford, J. (1950). Creativity. American Psychologist, 5, 444–454. Hennessey, B. & Amabile, T. (2009). Creativity. Annual Review of Psychology, 569-591. Silvia, P., Wigert, B., Reiter-Palmon, R., & Kaufman, J. (2012). Assessing creativity with self-report scales: A review and empirical evaluation. Psychology of Aesthetics, Creativity, and the Arts, 6(1), 19–34. Kaufman, J., & Beghetto, R. (2009). Beyond big and little: The four c model of creativity. Review of general psychology, 13(1), 1-12. Kim, K. (2011). The APA 2009 Division 10 debate: Are the Torrance Tests of Creative Thinking still relevant in the 21st century? Psychology of Aesthetics, Creativity, and the Arts, 5(4), 302-308.
Fact number 3 – Creativity can be improved and trained
All right, now you know that we are all creative in varying degrees and you can be more creative than others in some specific domain. Next step – how can a person improve at it?
There are some factors which can affect the process of development, such as motivation (if you don’t want something – it will not happen, I hope it’s clear), positive mood (creativity is rarely positively pushed by time-pressure and stress), psychological safety, curiosity, supportive social environment, multicultural experience (people who are aware about cultural differences tend to be more creative) (Hennessey & Amabile, 2009). An interesting point to note is that people who believed that they are creative showed better results in a creativity than those ones, who didn’t! It boosts the concept that people’s beliefs about their creativity are also connected to their self-reports (Silvia, Wigert, Reiter-Palmon & Kaufman, 2012).
What to say? Believe in yourself – it has a measurable effect!
Fact number 4 – Sorry, you know too much for being creative…
Sounds provocative, right?
However, Kim (2011) observed that a certain level of knowledge can decrease creativity. If you know too much about particular field it might be more difficult for you to see the field in a radically different light and come up with a completely new idea.
Fact number 5 – Theory of creative contribution
As I mentioned earlier, there is no need to invent something completely new to contribute in a creative way. There are two ways to make a creative contribution: developing an existing paradigm and replacing an existing one. In the case of the former, an existing feature is replicated or redefined (as for example, when directors are reshooting a movie from 90s in a modern way). It always involves looking back at the past and then trying to reconceptualize something old with the infusion of new ideas. In the replacement process, conversely, we look only into the future, trying to move a field to a new starting point, or else synthesizing two distinct domains which were not previously supposed to be merged so as to create a new idea (Kaufman and Beghetto, 2009).
Okay, so now you can ask during the job interview what exactly they want from you when a job description talks about “being creative” 🙂
In all seriousness, creativity is such a fragile and vibrant topic, because it is difficult to measure, can be affected by so many factors and has its own rhythm and sequences. But one thing is certain: you can always work on your own skills and develop your creativity through active observation, being willing to be surprised, exploring the unknown and being open to the new experiences. Good luck!
Author:
Article Writer & Content Contributor
- May 12, 2020

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The opinions expressed in this article/publication are those of the authors. They do not necessarily reflect the opinions or views of GiLE or its members.
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